A DIFFERENT KIND OF SKI BRAND
We build skis that are worth waiting for. Skis with unparalleled damping and response. Uniquely rewarding and infinitely fun.
Heritage Lab is a reaction against the commodification of ski design over the last 10 years. In a ski world filled with Honda Accords, Heritage Lab is here to bring performance, passion, and personality. We design skis that do not settle for the lowest common denominator, and we deliver them with the best service and fitting experience on the planet.
Heritage Lab is singularly focused on ensuring that every skier gets on the perfect ski. That permeates everything we do. Here, you speak directly to the owner/designer and always get a straight answer about your selection and setup. We stand behind every ski to a degree far beyond any other ski retailer.
Every Heritage Lab ski is built with proven shapes and geometries that offer large sweet spots, dialed rocker profiles that add performance across a variety of snow-surfaces, and feature best-in-industry construction to deliver an elite skiing experience. Our collection uniquely balances ultra smooth ride with a lively and responsive feel that is remarkably fun on-snow and stands out in a crowd.
To pull all of this off in an economically viable manner as a "one-man brand", our ski collection is almost exclusively offered on a preorder basis. While there may be very limited stock each season, Heritage Lab skiers typically order in the spring and their new skis are delivered the following fall.
Please reach out any time. I am here to help you get on your dream setup.
-Marshal Olson
THE HL SKI COLLECTION
PROGRESSIVE FREERIDE SKIS
Like to ski fast and slash drifty turns? These ultra smooth and responsive skis are just the ticket. They bring effortless drifts, tons of surf in untracked snow, and precise performance as the snow gets tracked or hard. They tackle all that your mountain has to offer.
The Modern Freeride Ski Collection features skis that are more heavily rocked than the Directional skis and have progressive mount points between -4.5cm and -8cm from the center.
If you are new to the HL ski line, the AM110 is a great entry point.
DIRECTIONAL THOROUGHBREDS
This collection features traditional GS edge geometry built into modern high perforamnce shapes. These skis thrive equally well on and off piste by holding a strong edge and impossibly smooth drifts. These are special skis for those that live life in the passing lane.
Derived from the most unflappable charger skis ever made, but updated to enhance versatility, they are flawlessly stable, impeccably responsive, and incredibly maneuverable.
The Directional All Mountain skis feature larger turn radii and have longer effective edge lengths than the Progressive Freeride skis, with mount points between -9.5cm and -11.5cm from the center.
If you like to drive a ski and are after then next generation, the RC95 represents the most versatile and all-around ski in the collection.
THE CARBON BC COLLECTION
There is nothing like skiing untracked snow - and nothing makes it better than quickly and efficiently accessing it with premium carbon built skis featuring progressive shapes and dialed rocker profiles.
The BC skis collection brings a world-beating carbon build that is both competitively light and noticeably damper than anything remotely close in weight. Their shapes feature rocker profiles optimized for pinnacle performance in wild backcountry snow.
The most versatile BC shape is the AM100, so we recommend exploring the range from there.
