A DIFFERENT KIND OF SKI BRAND

A few years ago, skis began feeling boring, stagnant, and unexciting.  A world filled with Honda Accords. Heritage Lab is here to resist that. We make performance skis with personality and performance that you cannot find anywhere else, and we deliver it with the best service and experience on the planet.

Heritage Lab is singularly focused on helping you get onto the perfect ski. That permeates everything. Here, you can speak directly to the owner/designer and always get a straight answer about the right ski or mounting point. We stand behind every ski to a degree far beyond any other ski retailer.

Every Heritage Lab ski is built with proven shapes and geometries that offer large sweet spots, dialed rocker profiles that add performance across a variety of snow-surfaces, and feature best-in-industry construction to deliver an elite skiing experience. Our collection uniquely balances ultra smooth ride with a lively and responsive feel that is remarkably fun on-snow and stands out in a crowd.

To pull all of this off as a predominately one-man band in an economically viable manner, our ski collection is almost exclusively offered on a preorder basis. Please reach out any time. I am here to help you get on their dream setup.

-Marshal Olson

OUR SKI COLLECTIONS

MODERN FREERIDE SKIS

MEET THE R110

DIRECTIONAL ALL MTN SKIS

MEET THE RC95

CARBON BC COLLECTION

MEET THE BC100

HB MODEL QUICK-REFERENCE

FR - Full-height Reverse - soft-snow specialists that turn the mountain into a skatepark. Exceptional in "hot pow" and featured in our "Powder Lab" collection of skis.

R - Reverse - intended as reverse camber daily drivers, they add neutral edge engagement and increase fore-aft support on firmer snow vs the FR. The R110 is listed with the Progressive Freeride skis.

AM - All Mountain - a lightly cambered profile that is more inspired on edge and better at "slicing through" cut-up / variable snow than the surfier reverse camber skis. These are the cornerstone skis of the Progressive Freeride colleciton.

RC - Resort Chargers - directional skis with race-derived geometry and stout "comp" flex that need speed to come alive. They define the Directional Thoroughbreds.

FL - Fall Line - skis that want to carver down the mountain, not accross it. These are special skis produced in very small batches on limited basis.