About Heritage Lab Skis
Heritage Lab is a passion project brought to you by Marshal Olson.
Along with my presence discussing the finer points of equipment design on TGR, Blister, and SkiTalk, I bring over 20 years of professional experience in Product, Sales, and Marketing for a wide variety ski brands.
As I scan the ski market today, with a few notable exceptions, I see skis getting progressively more focused on middle market customers, and generally abandoning niche high performance offerings. Heritage Lab aims to fill that need. We will bring back the specialty tools that high performance skiers crave.
Thank you for your interest, I hope you will join me.